More SG, I look at his articles just for one-liners like this:

The Lakers fans? They treated it like any other game, mainly because they could -- again, the Lakers have the best team. Because of the early start time, the fans didn't even fill the arena until midway through the second quarter. They ran a "Kiss Cam" during one timeout and had a fan attempt a half-court shot during another. You wouldn't have even known it was the playoffs except for the competitiveness of the game (way up there) and a spectacular "Hollywood Nights" montage of celebs that featured Tobey Maguire, Cameron Diaz, Flea and others, ending as always with a semi-disoriented Jack Nicholson standing up and applauding like a homeless person.